VoiSmart

Location analytics inPiazza
Maximize every square meter with data from your physical spaces
Discover how to turn your WiFi network into a strategic tool to monitor visitor flows, behaviors, presence, and preferences, helping you optimize layouts and boost performance.

More than just WiFi: a powerful source of data and insights
Analyze how visitors behave in your physical locations, understand movement patterns, dwell times, and interaction points. Turn these insights into actionable strategies for marketing and customer experience improvement.

Location data analysis
Track visitor flows, high-traffic zones, and navigation paths in real time to optimize product placement, service areas, and spatial layouts.

Aggregated KPIs across locations
Monitor and compare performance across all your locations. Get real-time insights into traffic, engagement, and dwell time to make data-driven decisions.

No extra hardware required powered by your existing WiFi
Leverage your current WiFi infrastructure to collect powerful spatial insights and visitor demographics, no need for additional devices or sensors.

User segmentation & targeted marketing activation
Identify new vs. returning visitors and segment them by behavior, device type, language, or visit time. Launch hyper-targeted campaigns at the right moment.


CONNECTIONS OVERVIEW
WiFi monitoring: stay in control over time
Get a comprehensive view of WiFi sessions over time. Understand who’s connecting, when, and how, to optimize network performance and the digital experience within your spaces.
- Session trends over time
- Most used login types (social, email, custom, etc.)
- Segmentation by device, language, and access method


Comparative Analysis
Compare KPIs across retail locations
Measure and benchmark the effectiveness of each store or venue using key indicators like foot traffic, loyalty, and dwell time to refine commercial and operational strategies.
- Total and returning visits by location
- Top-performing sites by dwell time and visitor flow
- Chain-wide benchmarking for multi-location analysis
HEATMAP analytics
Identify high-traffic areas & optimize layouts
Heatmaps provide immediate visual feedback on where visitors gather, both connected users and detected devices. Identify hot zones, time spent in each area, and optimize accordingly.
- Footfall analysis to measure traffic growth
- Analysis of active (connected) and passive users
- High-traffic zone mapping
- Dwell time per area to understand space utilization


FLOW ANALYTICS
Understand visitor movement throughout your venue
Track how users move within your space, zone by zone. Discover pathways and transitions between areas to enhance flow and improve the in-location experience.
- Direction and density of movement between areas
- Most trafficked zones
- Detailed insights on specific locations
- Accuracy powered by your existing WiFi infrastructure
marketing
Integrated Proximity Marketing
Engage your visitors with location-based notifications at exactly the right place and time. Launch automated campaigns tailored to on-site behavior.
- Send targeted push notifications
- Generate digital passes for Wallets with offers and info
- Deploy hyper-local digital campaigns with precision


Ready to turn your WiFi into a business growth tool?
Wherever there’s a connection, there’s data ready to drive your decisions. Activate WiFi Location Analytics and unlock actionable insights from your physical spaces. Contact our expert team today and request a free demo.
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