HomeLocation Analytics

Location analytics 

Maximize every square meter with data from your physical spaces

Discover how to turn your WiFi network into a strategic tool to monitor visitor flows, behaviors, presence, and preferences, helping you optimize layouts and boost performance.

Wifi as a tool for optimizing space and performance with Location Analytics inPiazza

More than just WiFi: a powerful source of data and insights

Analyze how visitors behave in your physical locations, understand movement patterns, dwell times, and interaction points. Turn these insights into actionable strategies for marketing and customer experience improvement.

Location data analysis

Track visitor flows, high-traffic zones, and navigation paths in real time to optimize product placement, service areas, and spatial layouts.

Aggregated KPIs across locations

Monitor and compare performance across all your locations. Get real-time insights into traffic, engagement, and dwell time to make data-driven decisions.

icona di nessun hardware aggiuntivo, tutto tramite WiFi.
No extra hardware required powered by your existing WiFi

Leverage your current WiFi infrastructure to collect powerful spatial insights and visitor demographics, no need for additional devices or sensors.

User segmentation & targeted marketing activation

Identify new vs. returning visitors and segment them by behavior, device type, language, or visit time. Launch hyper-targeted campaigns at the right moment.

CONNECTIONS OVERVIEW

WiFi monitoring: stay in control over time

Get a comprehensive view of WiFi sessions over time. Understand who’s connecting, when, and how, to optimize network performance and the digital experience within your spaces.

  • Session trends over time
  • Most used login types (social, email, custom, etc.)
  • Segmentation by device, language, and access method
Connessioni sotto controllo per ottimizzare l'esperienza digitale negli spazi con Location Analytics inPiazza
Performance delle sedi a confronto per ottimizzare le strategie commerciali con Location Analytics inPiazza
Comparative Analysis

Compare KPIs across retail locations

Measure and benchmark the effectiveness of each store or venue using key indicators like foot traffic, loyalty, and dwell time to refine commercial and operational strategies.

  • Total and returning visits by location
  • Top-performing sites by dwell time and visitor flow
  • Chain-wide benchmarking for multi-location analysis
HEATMAP analytics

Identify high-traffic areas & optimize layouts

Heatmaps provide immediate visual feedback on where visitors gather, both connected users and detected devices. Identify hot zones, time spent in each area, and optimize accordingly.

  • Footfall analysis to measure traffic growth
  • Analysis of active (connected) and passive users
  • High-traffic zone mapping
  • Dwell time per area to understand space utilization
Heatmap per individuare il traffico nelle aree e ottimizzare gli spazi con Location Analytics inPiazza
Scopri gli spostamenti degli utenti per ottimizzare l'utilizzo degli ambienti e migliorare la customer experience
FLOW ANALYTICS

Understand visitor movement throughout your venue

Track how users move within your space, zone by zone. Discover pathways and transitions between areas to enhance flow and improve the in-location experience.

  • Direction and density of movement between areas
  • Most trafficked zones
  • Detailed insights on specific locations
  • Accuracy powered by your existing WiFi infrastructure
marketing

Integrated Proximity Marketing

Engage your visitors with location-based notifications at exactly the right place and time. Launch automated campaigns tailored to on-site behavior.

  • Send targeted push notifications
  • Generate digital passes for Wallets with offers and info
  • Deploy hyper-local digital campaigns with precision
Raggiungi i visitatori con compagne mirate e automatizzate basate sul comportamento negli spazi con Location Analytics inPiazza
Analisi dei comportamenti dei visitatori per accrescere visibilità e business con Location Analytics inPiazza

Ready to turn your WiFi into a business growth tool?

Wherever there’s a connection, there’s data ready to drive your decisions. Activate WiFi Location Analytics and unlock actionable insights from your physical spaces. Contact our expert team today and request a free demo.

let's explore ​

Fill in and get in touch.

Contact
What are you interested in?
Would you like to suggest a slot for the meeting with our experts?

Privacy Request

Here you can submit a request regarding personal data controlled by VoiSmart. Please fill out this form and we will respond as soon as possible. Thank you!

What is your request?

Richiesta privacy

Qui puoi inviare una richiesta relativa ai dati personali controllati da VoiSmart. Compila questo modulo e risponderemo il prima possibile. Grazie!

Qual è la tua richiesta?

Pianifica una DEMO

Inserisci i tuoi dati, ti ricontatteremo a breve.

Contatto
Quale prodotto o funzionalità ti interessa?
Vuoi indicare uno slot per l'incontro con i nostri esperti?