Technology for events and trade fairs
Maximize the experience of attendees and exhibitors with advanced digital solutions: WiFi for events, indoor navigation, analytics and omnichannel communication for organizers, exhibitors and attendees.
Events
Over 1200 customers have already trusted our solutions.
Why choose VoiSmart for events and trade fair spaces?
The VoiSmart solutions make every event more efficient, connected and measurable. Whether you're organizing a trade fair, a conference or a large corporate event, VoiSmart has the technology for you:
Offer attendees and staff high-performance WiFi, and monetize the network by selling digital advertising spaces to exhibitors.
Guide and help orient visitors easily across the venue with smart indoor navigation.
Manage every request from every channel in a centralized, automated way with AI support.
Analyze behaviors and attendance during events with advanced analytics tools.
VoiSmart solutions for events and trade fairs
Indoor navigation for events: guiding visitors through large trade fair spaces
• App-free, infrastructure-free navigation, accessible via QR code.
• Intuitive guidance to find stands, conference rooms, services and food areas.
• Optimization of the customer journey at events.
WiFi for events and trade fairs: connectivity and network as a marketing tool
Event WiFi is by nature a temporary WiFi: it needs to be designed to withstand connection peaks concentrated in just a few days and in crowded spaces, and to deliver value to the organizer beyond connectivity itself.
• Dedicated WiFi for exhibitors, staff and attendees.
• Customizable captive portal with advertising spaces.
• Data and lead collection with CRM integration.
• Activation of conversational channels to send customer satisfaction surveys and advertising after the event.
Location analytics: understand flows to optimize future events
• Analysis of the busiest areas and dwell times.
• Monitoring of active and passive WiFi connections.
• Demographic data and performance by stand and area.
Omnichannel for events: smart communication before, during and after the event
• Centralized management of requests and bookings across multiple channels: WhatsApp, social, email, webchat.
• Automatic 24/7 answers with AI chatbot and voicebot.
• Lead collection and real-time customer service management.
Digitalize and improve your event communication
Whether it’s a large trade fair, a corporate event or a conference, VoiSmart helps you improve service quality, optimize flows and communications, gather valuable data for upcoming editions, and advertise.
Frequently asked questions (FAQ) on event and trade fair technologies
How does WiFi work for an event or trade fair?
The network is sized based on the venue and the expected number of visitors, with separate access for attendees, staff and exhibitors. Visitors connect through a captive portal customized with the event's branding, which can host advertising and collect contacts in the organizer's CRM.
Can temporary WiFi be set up just for the duration of the event?
Yes. Event WiFi is designed for temporary, complex settings: it's activated for the days of the event, handles high-density connection peaks, and is taken down at the end of the event, leaving the organizer with the data collected for future editions.
How is trade fair WiFi monetized?
By selling exhibitors digital advertising spaces on the captive portal and in post-login communications. The connectivity offered to visitors thus becomes a marketing channel for the stands and a revenue source for the organizer.
What data does WiFi collect during an event?
The busiest areas, dwell times, flows between pavilions and performance by individual zone, as well as the leads collected at login. This data helps evaluate the current edition and better design the spaces and services of the next one.
How do visitors find their way around a trade fair without downloading an app?
With 2Guide indoor navigation: visitors scan a QR code located at the entrance or at key points in the hall, select the stand, room or service they are looking for, and are guided step by step via their smartphone’s browser. No apps, registrations or beacons are required: the solution is activated by printing and placing the QR codes on the event floor plan. Discover 2Guide, the VoiSmart indoor navigation solution.
Can event maps promote exhibitors?
Yes. Each stand or area can have a profile featuring a logo, description, opening hours, links and promotions, visible directly on the map. Indoor navigation thus becomes an additional platform for exhibitor visibility, alongside advertising on the Wi-Fi captive portal.
How is footfall measured by stand and by area during an event?
Using Wi-Fi location analytics: by utilising the network already set up for the event, without any additional hardware, you can obtain heatmaps of the busiest areas, dwell times, visitor flows between halls and comparisons between different zones. The data is aggregated and available via a dashboard, which is useful for evaluating the current event and planning the next one. Discover the VoiSmart Wi-Fi location analytics.
How are visitor enquiries handled before, during and after the event?
With the OmniCloudCX omnichannel platform: enquiries and bookings via WhatsApp, webchat, social media and email are consolidated into a single dashboard, and an AI chatbot trained on event details (programme, timings, map, facilities) responds 24/7, handing the conversation over to an operator when necessary. The same channel can send out a satisfaction survey or communications regarding the next edition once the event has ended.