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Technology for events and trade fairs

Maximize the experience of attendees and exhibitors with advanced digital solutions: WiFi for events, indoor navigation, analytics and omnichannel communication for organizers, exhibitors and attendees.

Soluzioni VoiSmart per fiere ed eventi

Events

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Over 1200 customers have already trusted our solutions.

Why choose VoiSmart for events and trade fair spaces?

The VoiSmart solutions make every event more efficient, connected and measurable. Whether you're organizing a trade fair, a conference or a large corporate event, VoiSmart has the technology for you:

Offer attendees and staff high-performance WiFi, and monetize the network by selling digital advertising spaces to exhibitors.

Guide and help orient visitors easily across the venue with smart indoor navigation.

Manage every request from every channel in a centralized, automated way with AI support.

Analyze behaviors and attendance during events with advanced analytics tools.

VoiSmart solutions for events and trade fairs

Indoor navigation for events: guiding visitors through large trade fair spaces

• App-free, infrastructure-free navigation, accessible via QR code.
• Intuitive guidance to find stands, conference rooms, services and food areas.
• Optimization of the customer journey at events.

WiFi for events and trade fairs: connectivity and network as a marketing tool

Event WiFi is by nature a temporary WiFi: it needs to be designed to withstand connection peaks concentrated in just a few days and in crowded spaces, and to deliver value to the organizer beyond connectivity itself.
• Dedicated WiFi for exhibitors, staff and attendees.
• Customizable captive portal with advertising spaces.
• Data and lead collection with CRM integration.
• Activation of conversational channels to send customer satisfaction surveys and advertising after the event.

Location analytics: understand flows to optimize future events

• Analysis of the busiest areas and dwell times.
• Monitoring of active and passive WiFi connections.
• Demographic data and performance by stand and area.

Omnichannel for events: smart communication before, during and after the event

• Centralized management of requests and bookings across multiple channels: WhatsApp, social, email, webchat.
• Automatic 24/7 answers with AI chatbot and voicebot.
• Lead collection and real-time customer service management.

Digitalize and improve your event communication

Whether it’s a large trade fair, a corporate event or a conference, VoiSmart helps you improve service quality, optimize flows and communications, gather valuable data for upcoming editions, and advertise.

Frequently asked questions about WiFi (FAQ) for events and trade fairs

How does WiFi work for an event or trade fair?

The network is sized based on the venue and the expected number of visitors, with separate access for attendees, staff and exhibitors. Visitors connect through a captive portal customized with the event's branding, which can host advertising and collect contacts in the organizer's CRM.

Can temporary WiFi be set up just for the duration of the event?

Yes. Event WiFi is designed for temporary, complex settings: it's activated for the days of the event, handles high-density connection peaks, and is taken down at the end of the event, leaving the organizer with the data collected for future editions.

How is trade fair WiFi monetized?

By selling exhibitors digital advertising spaces on the captive portal and in post-login communications. The connectivity offered to visitors thus becomes a marketing channel for the stands and a revenue source for the organizer.

What data does WiFi collect during an event?

The busiest areas, dwell times, flows between pavilions and performance by individual zone, as well as the leads collected at login. This data helps evaluate the current edition and better design the spaces and services of the next one.

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