Proximity marketing | inPiazza
WiFi proximity marketing: turn your WiFi into a marketing tool
Transform your WiFi into a strategic touchpoint to elevate the in-store customer experience and engage users in the right place at the right time.
More than just WiFi: a growth accelerator for your business
The advanced captive portal goes beyond providing connectivity — it becomes a concrete lever for the digitalisation of physical spaces, customer journey management and WiFi proximity marketing activities.
Every feature is designed to help businesses and retail locations turn the physical presence of customers into opportunities for relationship-building and growth:
Ogni funzionalità è pensata per aiutare aziende e punti vendita a trasformare la presenza fisica dei clienti in opportunità di relazione e crescita:
Customised captive portal
Personalise WiFi access for your guests and enhance your brand with a consistent, recognisable experience.
CRM integration
Capture information about users visiting your spaces directly into your CRM, enabling more effective commercial and relationship-driven actions.
Targeted advertising
Promote content and campaigns pre- and post-login via WiFi, on targeted audiences, to increase brand and offer visibility.
Powerful analytics
Gain valuable insights from physical spaces to understand visitor behaviour and improve the customer journey.
Identity Provider integration
Ensure secure, seamless connections via IdP, federations and 2FA — compliant with modern enterprise requirements.
GDPR-compliant WiFi
Ensure the highest level of data security in full compliance with GDPR and privacy regulations, collecting user consent at login.
White Label platform
Customise and brand the WiFi platform as your own, with your logo and visual identity.
Infrastructure-agnostic
Deploy on Cloud, On-Premise or as a Service — based on your organisation’s needs.
Who needs a proximity marketing solution?
A WiFi-based proximity marketing solution is particularly valuable for retailers, store chains, shopping centres, hospitality businesses, private healthcare providers, corporate spaces and franchises looking to make visitor interactions more measurable and personalised.
It’s the right choice for organisations that want to better understand who visits their spaces, integrate data with existing CRM and business platforms, activate localised campaigns and deliver a digital experience that’s consistent with their brand. For those in the evaluation phase, the main advantage is being able to combine connectivity, marketing, analytics and compliance in a single platform — reducing tool fragmentation and increasing the value of every visit.
