Retail
Reinvent retail: every interaction counts, every customer stays loyal
Digitalize the in-store customer journey and offer personalized omnichannel experiences. VoiSmart's technologies for smart retail improve customer support, increase sales and turn every visit into an opportunity.
Over 1200 customers have already trusted our solutions.
What is meant by smart retail
Smart retail is the application of digital technologies to the physical point of sale: WiFi that recognizes and re-contacts customers, in-store navigation, AI assistants and unified contact channels. The goal is to bring in-store the same convenience, speed and personalization that customers find online.
Personalize every touchpoint: from entry to purchase
Today, success in retail is built on the customer experience. Guide customers from entry to purchase with smooth, omnichannel experiences, to engage, convert and build loyalty:
Increased sales
Convert in-store with targeted promotions based on physical presence in the shop, guided in-store navigation and smart interactions.
Optimized customer support
Support your staff with chatbots and voicebots, automating responses.
Omnichannel communication
Expand and centralize all communication channels in a single space.
Loyalty through valuable data
Gather valuable insights from users through WiFi login, analytics and AI, for more effective, targeted campaigns.
VoiSmart solutions for retail
Cloud PBX: smooth communication between every store and every customer
• A single phone system for offices, stores and customer support.
• Reduced wait times and faster responses.
• Increased customer satisfaction.
• Integration with CRM and sales tools.
Guest WiFi: your new marketing channel that connects, understands and converts
• Activation of conversational marketing on WhatsApp and delivery of targeted campaigns.
• Connectivity and lead collection in the CRM.
• Increased sign-ups to membership and loyalty programs.
Retail wayfinding: guiding the shopping experience, from screen to checkout
• Reduced product search times and increased conversions.
• Navigation that integrates with the brand's app.
• Dynamic maps with geolocated coupons and promotions.
AI Voicebot: automate 24/7 support and free up your staff
• Time savings for customer service, handled by AI.
• Better customer experience with fast, immediate and simple interactions.
• Reduced support costs.
AI chatbot for retail: your digital sales assistant, available 24/7
• 24-hour customer support and instant answers via WhatsApp.
• Personalized, automated and scalable interactions.
• Automatic collection of post-visit customer satisfaction.
Omnichannel: more channels, one space, more chances to convert
• All the brand's contact channels centralized in a single workspace.
• Conversations tracked and assigned to the right operators.
• One more conversion opportunity with every interaction.
Start your retail digital transformation now
Request a demo and discover how VoiSmart can help you create a personalized, smooth and memorable shopping experience in every store.
Frequently asked questions (FAQ) about smart retail
We have compiled the answers to our users’ most frequently asked questions here.
What is meant by smart retail?
Smart retail refers to the use of digital technologies in the physical point of sale to improve the shopping experience and management: guest WiFi with data collection, in-store navigation, chatbots and voicebots for support, and platforms that unify the brand's contact channels.
How do you digitalize a store?
You start with the highest-impact touchpoints: guest WiFi to get to know and re-contact customers, wayfinding to reduce product search times, and automated support for frequent requests. Every tool collects data that feeds more targeted campaigns.
What is a chatbot used for in retail?
It works as a digital sales assistant available 24/7: it answers customer questions instantly via WhatsApp and webchat, handles repetitive requests in place of staff, and collects customer satisfaction after the store visit.
How does store WiFi increase sales?
WiFi login opens a direct channel with the customer: from there, conversational campaigns on WhatsApp, promotions tied to in-store presence and invitations to loyalty programs are sent out. The leads collected go into the CRM and become re-contactable customers.
Do you need a separate PBX for each shop?
No. With the VoiSmart cloud-based phone system, all shops, the head office and customer service operate on a single platform: numbering, queues and routing rules are managed centrally; every shop provides the same level of service; and integration with the CRM opens the customer’s file with every call. Adding a new branch requires no hardware changes. Discover the VoiSmart VoIP PBX phone system.
What can a voicebot do for a retail chain’s customer service?
It answers calls 24/7 using natural language to provide information on opening hours, service availability, and the status of an order or return; it routes the call to the correct branch or department; and it collects customer data before passing the call to an operator. It integrates with your existing telephone system, whether it’s VoiSmart or from another vendor without replacing it. Discover the VoiSmart AI voicebot.
How does in-store wayfinding work?
The customer scans a QR code at the entrance or within the departments, searches for the product or area they’re interested in, and is guided step by step via their smartphone’s browser, without needing to download an app. In large stores and chains with multiple branches, it reduces the time spent searching for products and frees staff from having to provide directions. Discover 2Guide, the VoiSmart indoor navigation solution.
Can in-store navigation display promotions?
Yes. Maps can feature vouchers and promotions linked to the customer’s current location, and the navigation feature can be integrated with the brand’s app. Combined with guest Wi-Fi and the WhatsApp chatbot, this allows the promotion viewed in-store to be linked to a contact in the CRM who can be contacted again.